Apple Berkeley Photo Contest

Photo Tip!

When people look at photos, their eyes should be led into the frame, not out of it. If your photo features action, take into consideration the direction of that action. People want to see where the subject is looking and/or going. When that information is absent, people get bored and move on.

Take for example the following sailing photo:

Badly framed

It's a decent shot. The colors are balanced. There's action in the foreground and beautiful scenery in the background. But where on earth is that kid looking?

But suppose we change the composition by shifting the frame to the right?

Well framed

By moving our frame to the right, our subject's eyes now point into the frame. Our eyes follow his while we search the remainder of the photo. This contributes to a more interesting photo and a higher likelihood of you walking away with an iBook G4.


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Judging Standards

Photo prompt:
There are an infinite number of ways to enjoy your Apple product. Show us how you do it.

While planning your entry, consider the following hints:

  • Be creative! Show us a picture we haven't seen before. Include action, or impending action. Place yourself in front of beautiful scenery. Most cameras have an "Auto" mode. Try turning it off for a change. Experiment with alternative settings. Have fun with your photo and it'll show.
  • The more Apple gear, the better! You can take amazing photos featuring your iPod, but if you have a PowerBook, why not use it? It can only help.
  • Show your Cal spirit. Although not mandatory, showing your inner blue and gold can never hurt. Take your photo in a recognizable location on campus, or work something into your attire. The possibilities are endless.

Judges

Steve Palmer
Steve Palmer is a Professor of Psychology and Cognitive Science at UC Berkeley. His research and teaching focus on visual perception, a topic closely related to color photography. He is the author of Vision Science: Photons to Phenomenology, an advanced, interdisciplinary textbook on visual perception.

James O'Brien
James O'Brien is an Assistant Professor of Computer Science at UC Berkeley. His primary area of interest is Computer Animation, with an emphasis on generating realistic motion using physically based simulation and motion capture techniques. Among more scholarly uses, his work has tremendous implications in motion picture and video game industries, making him a favorite professor among students.

David Pearson
Dr. Pearson is internationally known for his research in literacy, reading instruction and assessment policies related to reading and literacy. They say that every picture should tell a story; Dr. Pearson will be especially interested in reading it.


If you haven't heard of this guy, where have you been? Misha jumped into the spotlight when he campaigned for, and won, the ASUC presidential election last year. While in office he has introduced many new programs, most notably the ASUC Bookswap, an initiative allowing students to buy and sell books without a middleman.


Heston represents the best of both worlds. As a business major, he recognizes something persuasive when he sees it. Yet, as an active member within Cal's greek community, he still knows how to kick back and have a good time.

Kin Jung
For 10 years Kin Jung has matched Cal students with the Apple products they need. As someone on the front lines of Apple distribution, he sees first-hand the joy his customers receive from their Apple products. We expect him to be looking for this enthusiasm when he selects his favorite photos.
Angie Chang
Through her work with Residential Computing, Angie is constantly exposed to new technologies and their impacts on student life. Apple products in particular have a way of changing the way we see and do everyday activities. We expect her to be particularly in tune with this phenomenon.